my story
Proving that crave-worthy food and compassionate choices go hand in hand
For me, food is more than just nourishment—it’s a statement, an art form, and a way to change the world. I’ve spent my career redefining what’s possible with cooking, proving that indulgent, flavorful food and compassionate choices are not only compatible but essential.
From running my own restaurants and building food brands to leading plant-based innovation for global retailers, I’ve learned that small shifts in the kitchen can lead to massive change.
Now, I’m sharing everything I’ve learned—teaching, creating, and documenting my journey to make plant-based and vegan cooking easier, bolder, and more accessible to everyone.
Evolving the Future of Food
I spent years perfecting my craft—running kitchens, catering high-profile events, and pushing culinary boundaries before stepping into the world of food innovation.
Now, I’m bringing everything I’ve learned to a bigger stage. I’m not here to preach—I’m here to teach, create, and show how incredible plant-based cooking can be.
Stay tuned for new projects, recipes, and innovations that make plant-based living easier, tastier, and more exciting than ever.
From Kitchen to Global Innovation
In 2010, I became Senior Global Executive Chef at Whole Foods Market, where I helped redefine healthy eating at one of the world’s biggest food retailers. I played a key role in the Health Starts Here initiative—training chefs, hosting catering immersions, developing whole-food, plant-based offerings, and collaborating with suppliers to shift how people think about food.
During this time, I co-authored The Wicked Healthy Cookbook and The Whole Foods Diet Cookbook. My passion for plant-based food innovation led me to co-found Wicked Kitchen and Good Catch, develop Tesco’s Plant Chef brand, and pioneer mushroom-based culinary techniques that revolutionized plant-based cooking.
Driving Growth and Expansion in the Retail Market
In 2017, I moved to the UK to serve as Chef – Director of Plant-Based Innovation for Tesco, the country’s largest retailer. There, we launched Wicked Kitchen, followed by the development of their Plant Chef, helping Tesco become the #1 market leader in plant-based foods.
For Wicked Kitchen, we launched more than 150 plant-based products across multiple categories, from ready meals and sandwiches to frozen meals and desserts. For Plant Chef, the range expanded to over 100 products, making it one of the most extensive private-label plant-based offerings in the UK. Through my work, I’ve seen firsthand how small shifts in the food we cook and eat can create massive change.
projects
I’ve been lucky to team up with some incredible brands and people over the years, creating food that’s bold, flavorful, and made to be shared. Here’s a look at some of the projects I’ve worked on and the collaborations that have helped bring more great food to more people.
Featured
